Vision

Be the premier manufacturer and supplier of Cement and other building materials in Qatar and the region.

Mission

Perform business in a responsible and sustainable manner with commitment to Research & Development for new and unique solutions embracing cutting-edge technologies and best-practice in all areas of our operations and manufacturing processes. Our success is built on four pillars; the trust in our products and services; the integrity and honesty of our people; the responsibility of our organization; and partnership with our suppliers and customers.